Case Study
Adams Steel Service
During the year of 2020 I was asked to do a brand asset refresh and complete website overhaul for Adams Steel Service. They are a company with decades of experience in structural steel and decorative metal production  based in McHenry, Illinois.
What I Did
  • Reworked brand expression around an existing logo, refined existing business language
  • Develop a custom webflow website.
  • Developed a set of custom icons specifically for Adams Steel and metallurgical processes 
  • Shot custom photography featuring commercial, residential, crane and team focused content
  • Streamlined their new customer data process to improve internal functionality