Making a small builder look like its best work
Cliff Point builds custom homes and major renovations in San Francisco. A founder I'd worked with before hired me to make the company look as careful as its houses. The work grew from the mark into how the company bids and explains itself.
I tried the name with and without a period, at different weights, with and without the registered mark, then set the final wordmark and animated it.
Explorations.
The name in six typefaces.
The wordmark.
The animated logo.
I designed and built cliffpoint.co in Webflow, including the San Francisco map at the top of this page. Project photography is the company's, not mine.
The home page.
Projects.
The film that opens the site, edited from licensed footage and footage captured on a real job site.
The site's opening film.
Cards, truck magnets, jobsite banners and a sign, all in the same system.
Business cards.
Truck door magnet.
Jobsite banner.
Sign.
I built the bid template the company prices jobs with, organized by trade code. When the site needed a rework, I started with a questionnaire for the owner: positioning, services, ideal client, process.
The bid template, by trade code.
The rework questionnaire.
The site and brand are live, and the company came back in 2026 for a rework.