Trulia was planning Local Vision, a set of features for getting to know a neighborhood before you move. They had the script, the voice-over and the app screens, and needed a film the whole company could watch. I made it in two weeks.
A teacher who had seen Alhazen, my student film about matching Syrian refugees with aid groups, brought me in. Trulia's film used the same process.
Alhazen, spring 2017.
The app, drawn into the story.
Trulia wrote the script, recorded the voice-over and designed the app screens. I boarded the film, then illustrated, animated and edited all six minutes.
I boarded every beat on paper, with a UI shot wherever the narration named a feature: schools, the commute, the community. The same day I cut an animatic against the voice-over to lock the timing.
Board one: the family, then schools, commute and community.
A later board: the city, the phone, the taco truck.
Each frame was drawn in grey first, then coloured.
Grey.
Colour.
The app over the street.
A neighborhood tour.
App screens by Trulia's UX team. I staged them in the film.
Trulia's screens, as staged for the film.
Shown to the whole company at the Trulia All Hands, September 13, 2017.
The All Hands.